The MSC runs an exciting and ambitious program, working with partners to transform the world’s seafood markets and promote sustainable fishing practices.
Our credible standards for sustainable fishing and seafood traceability seek to increase the availability of certified sustainable seafood and our distinctive blue ecolabel makes it easy for everyone to take part.
Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.
Set up in 1997 and fully independent since 1999, the MSC ensures consumers can make positive sustainable and environmental choices by purchasing seafood that carries the MSC ecolabel.
How does the MSC benefit fish?
MSC certified fisheries must meet the three principles:
Principle 1: Sustainable fish stocks
Principle 2: Minimising environmental impact
Principle 3: Effective management
There are more than 300 fisheries in the MSC program and over 20,000 MSC products registered across the globe. Restaurants, hotels, pubs, fish and chip shops and contract caterers are all eligible for MSC certification, which enables use of the MSC ecolabel on menus and marketing.
How does MSC benefit my business?
Having the MSC Chain of custody allows your business to use the MSC ecolabel on products or dishes that you sell. This ensures that customers and diners are immediately aware that by purchasing from you, they are consuming a product that is fully traceable and fully sustainable.